In 2014 one of our founding partners, Dawson Walker, launched their “Influence Index” with a revealing piece of research that unearthed some thought provoking findings on the theme of advocacy and how organisations can harness the power of their employees. It caused quite a stir and we’re heartened by the number of people who are now seriously looking at this subject as a central plank to their marketing and communications strategies.
We’re delighted to announce that we’re kicking off 2016 with a different, albeit related subject, that we believe should be of interest to today’s leaders and influencers in this rapidly changing world.
Technology is advancing at pace, and world events are influencing us all.
So - how will organisations ensure that their brands remain relevant to their diverse workforces and customers – people that span generational differences? Where are the new ideas coming from and how can we nurture a culture of intrapreneurship to generate unique solutions for our most pressing challenges?
We’re launching a new survey that will help us understand how different organisations are tackling these challenges and finding out their take on “innovation”. We are seeking as many different perspectives as possible and so would welcome your input – it’ll only take 5 to 10 minutes to complete.
We’ll be reporting back here in March with our headline findings and would be delighted to share the detail – please contact us to set up a meeting - hello@sparkling.blue
The countdown begins…